Business Is Jammin’ (BIJ) this past year has had a major focus on engaging youth in the rural areas. BIJ’s outreach emphasis and objectives are to encourage youth to stay in school, the importance of education and to introduce them to entrepreneurship as a viable alternative career choice. Through one of our programs Role Models on the Road, the BIJ team has engaged youth in a number of schools.
Role Models on the Road is an hour long panel where African Nova Scotia entrepreneurs speak to youth in schools, community groups, and other youth centered programs. This legacy program runs annually from October – June . This program promotes awareness about entrepreneurship, as we stress the importance of education. Each panelist volunteers their time speaking to youth about their career path, what their work entails, and to offer some words of advice and guidance about the importance of staying in school, setting goals and entrepreneurship.